The Power of Social Media Marketing

What makes social media marketing different than other marketing strategies?

Well, let me tell you a little story.

For months I have had my eye on purchasing the Dyson Airwrap. The all-in-one blowdryer and hair styler. I only knew about this product because of the countless ads and profiles using the product on Instagram and Tik-Tok. As I would scroll on my phone looking at my social media feed, I would continually see people using the Dyson Airwrap and raving about how great it is! I held off on buying it for months, as it was a pretty big investment, and I figured I’d think about it. But it was always in the back of my mind every time I would do my hair. I remember thinking, “If I had the Dyson Airwrap doing, my hair would be so much easier.” After several images and videos continually popping up on my feed about this product, I found myself looking up videos, images, and reviews of those who used the Dyson Airwrap. Finally, last week I took the jump and bought it! 

You see, if it weren’t for social media promoting the Dyson Airwrap, I probably would’ve never bought it. Imagine if Dyson and others stopped posting about the product? I probably would’ve forgotten about the product and bought something else. Even though it took me some time to buy it, it was always in the back of my mind as I saw continual posts about the product on my feed. Maybe you have been posting about your product on social media, and you feel like you aren’t getting any buyers. I get it. It can feel draining and frustrating. However, marketing on social media is about gaining a presence and credibility for your business. You never know who has your business in the back of their minds.

So keep posting and foster your current community of followers. I guarantee you that people are watching you and your business. Make sure that you keep your business at the forefront of people’s minds!